The Shibu Inu meme-inspired crypto's logo appears on Watford's shirts as part of a sponsorship deal with Stake.com.
Sam Bankman-Fried’s FTX sports sponsorship with MLB is now giving away free bitcoin.
The soccer team's famous red and yellow shirts will bear the branding of the DigitalBits blockchain, whose foundation is supporting the partnership.
The partnership extends Watford's association with crypto-related firms, following its prior sponsorship by Sportsbet.io.
Crypto.com logos will appear on the athletes' kit worn both in and out of the "Octagon."
Crypto.com's branding will be present trackside at all F1 races for the remainder of the 2021 season.
The deal is the largest in eports history.
The unique sponsorship is among the latest examples of cryptocurrency and professional sports mixing.
The crypto exchange is sponsoring the Coppa Italia final between Atalanta and Juventus on May 19.
Coinbase branding will feature across the BLAST Premier Spring Showdown in April and June.
The NASCAR driver has a new sponsorship deal with Jack Dorsey's Cash App. His car will sport the bitcoin logo at race events.
The litecoin logo is to take prime place in the Octagon at an Ultimate Fighting Championship event this Saturday.
Online investment platform eToro has inked a deal that will see it use bitcoin to pay for sponsorship at seven Premier League soccer teams.