Crypto exchange FTX sports sponsorship deal with the Major League Baseball (MLB) has advanced to giving away free bitcoin.
FTX and MLB struck up a baseball deal in June which involves the FTX branding appearing on all umpire uniforms starting at the All-Star Game in Denver on July 13 and continuing into the postseason.
In an advertisement, the two firms have announced a new competition dubbed, “MLB MOONBLASTS Pick ‘Em.” The winner will receive $100,000 worth of bitcoin or cash if they can predict which player will hit the longest home run the rest of the season. The competition ends Saturday at 2:00 p.m. ET and is open to U.S. residents only.
In March, FTX secured the naming rights to the home arena of NBA team Miami Heat for a reported $135 million.
The FTX and MLB sponsorship and bitcoin giveaway is another sign of the increasing integration of the cryptocurrency industry into the mainstream sports space.
Earlier Saturday, FTX CEO Sam Bankman-Fried tweeted that the exchange has become the first cryptocurrency derivatives exchange to receive a US GAAP audit.
Read more: FTX Strikes Sponsorship Deal With MLB, Umpires to Wear Crypto Exchange’s Logo