The retailer will accept 15 cryptocurrencies for both online and in-store purchases.
More than 100,000 artists use the platform, including deadmau5 and Skrillex.
Ether is up 3% over the past 24 hours.
"The notion of ethereum becoming a deflationary cryptocurrency in the future is now tangible, and the effects on ethereum’s valuation could be profound," said one analyst.
Ethan Allen’s stock prices soared earlier this year as traders confused its ticker for the symbol for ether.
Crypto traders have been hotly anticipating the upgrade while monitoring the deployment for signs of how the changes might affect the pace of new issuance of ether.
Here's what it means and what we're keeping an eye on.
Bulls returned to defend short-term support in bitcoin and ether.
"The EIP-1559 upgrade is overrated," one trader said.
Bitcoin is declining as regulatory concerns rise; ether is holding support.
Analysts see the cryptocurrency's price as remaining range-bound.
The firm behind the scaling network has “hand-selected” a half-dozen projects to debut this summer.
Demand was high for Stoner Cats NFTs.
What does enterprise blockchain mean in the context of Ethereum going big on DeFi and NFTs?
Digital Currency Group, Coinbase Ventures and CoinFund were among those to join the latest funding round.