Marketing

Crypto Has a Marketing Issue

There’s a troubling cultural trend around cryptocurrency, one that encourages retail investors to “ape into” the market in search of riches.

Opinion  ·  8 July 2021

No Joke: Chipotle to Give Away $200K in Free Burritos and Bitcoin on April 1

The promotion was inspired by the former Ripple exec who lost the password to his bitcoin-filled hard drive.

Business  ·  31 March 2021
Bitcoin

Crypto Influencers Are Following the Beauty Playbook – Even if They Don’t Know It

Here's how influencer marketing drives the crypto industry – especially for product sales like hardware wallets and debit cards.

Business  ·  1 June 2020
UK

Brexit Divorce Is Advertising Opportunity for Crypto Firms

As the United Kingdom left the European Union this week, the Paris-based hardware provider Ledger and Vienna-based exchange Bitpanda made their thoughts known on the theme of “Brexit.”

News  ·  2 February 2020
Marketing

Airdrops Are a Marketing Ploy (And That’s OK)

A currency is nothing if not widely used, and that can't be achieved unless people make some cost-incurring effort to encourage widespread usage.

Markets  ·  12 November 2018
ICO

Email Service MailChimp to Block ICO, Crypto Marketing

Email distribution company MailChimp will bar marketing campaigns for cryptocurrencies and initial coin offerings next month.

Markets  ·  29 March 2018
Canada

KFC Canada Is Accepting Bitcoin for Fried Chicken

Fried chicken chain KFC Canada is accepting bitcoin for a limited time for a so-called "Bitcoin Bucket."

Business  ·  12 January 2018
Startups

What’s Horsepower? Or How to Differentiate Your Blockchain Startup

Having difficulty marketing your decentralized startup? Fear not, the past yields clues for how new disruptive tech can differentiate.

Markets  ·  23 April 2017
Bitcoin Protocol

An Open Letter to Decentralized Protocols Looking for Growth

Marketing expert Jeremy Epstein discusses the importance of the brand for blockchain startups in this open letter to the industry.

Markets  ·  7 April 2017
Banking

How Savvy Marketing Can Burst the ‘Blockchain Bubble’

A look at the challenges marketers – and the broader blockchain technology community – face when attempting to win new enthusiasts to the tech.

Business  ·  20 December 2016
Startups

Bitcoin Job Fair Proves Digital Currency Needs More Than Code

Top bitcoin companies used this weekend's Bitcoin Job Fair to scout for sales, development and marketing talent.

Business  ·  5 May 2014
Advertising

Why Bitcoin Needs its Own ‘Got Milk?’

Bitcoin as a brand is in dire need of some work, argues brand strategist Adam Hanft.

Markets  ·  22 March 2014
Startups

‘500 Startups’ Recruits Ex-MySpace VP to Mentor Bitcoin Businesses

The startup incubator is bringing on entrepreneur Sean Percival as a partner to help facilitate bitcoin-related investments.

Business  ·  3 February 2014
Bitcoin

Humint Hopes to Custom-Build Altcoins for Brands

Could company-branded altcoins be on the horizon? Humint thinks so.

Business  ·  22 January 2014