Crypto.com's branding will be present trackside at all F1 races for the remainder of the 2021 season.
Tezos' branding will be displayed on the race suits of McLaren's Formula 1 and IndyCar drivers.
The McLaren token will be issued in the coming months on Bitci.com's native blockchain.
The trading platform has inked a deal with the racing team of British luxury car manufacturer Aston Martin.
Someone paid over $100,000 worth of wrapped ether for a virtual Formula 1 racer.