Watches

Rolexes in DeFi? NFT Marketplace 4K Raises $3M to Combine NFTs and Luxury Goods

4K aims to bring NFTs of vault-stored valuables into the world of decentralized finance.

Business  ·  20 July 2021

Breitling Goes Live With Ethereum-Based System to Put All New Watches on the Blockchain

Breitling is the first luxury watchmaker to offer an Ethereum-based digital passport for all its new timepieces.

Business  ·  15 October 2020
IBM

Bitcoin News Roundup for March 30, 2020

Bitcoin is back and Breitling puts watches on the blockchain. It's CoinDesk's Markets Daily.

Markets  ·  30 March 2020
Enterprise Blockchain

Luxury Watchmaker Breitling Adds Its First Timepieces to a Blockchain

In a rare example of real-world business deployment, Breitling is registering watches on a blockchain to track their provenance from owner to owner.

Business  ·  29 March 2020
Switzerland

Swiss Watchmaker Franck Muller Launches ‘Functional’ Bitcoin Timepiece

Swiss luxury watchmaker Franck Muller has launched a limited-edition bitcoin timepiece dubbed “Encrypto” that comes with a cold wallet.

Markets  ·  23 May 2019