The singer known for her hits “Dark Horse” and “Roar” will have a minority interest in Theta, alongside her talent agency, Creative Artists Agency.
The addition of Creative Artists Agency as a validator brings the video network closer to full decentralization, said Theta Labs CEO Mitch Liu.
The addition of NFTs to the gaming-focused network means streamers can create their own unique items to share with their fans.
Theta Labs says it plans to democratize content delivery with its decentralized video platform.
Prolonged but fruitless efforts to get regulators on the firm’s side seem to have exhausted Ripple’s patience as it eyes a potential IPO and fights a lawsuit.
The platform targeted at combating scams advertised in video ads deploys a combination of Theta’s blockchain, Google’s BigQuery solution and Chainlink’s oracles.
Google is teaming up with Theta Labs in a move meant to help the video delivery network onboard users through Google Cloud.