The price could go higher, unless traders start taking profits.
MicroStrategy's new business strategy is to buy as much bitcoin as it possibly can.
The firm has already bought 70,784 bitcoin, an amount now worth around $3.6 billion.
The business intelligence firm said it expects to grant initial purchasers of the notes an option to buy an additional $90 million, making the total potential offering $690 million.
After buying 71,079 BTC, the business intelligence company is building its first bitcoin-related software product.
MicroStrategy’s approach has got the Association of Corporate Treasurers and IKEA thinking.
Saylor and his MicroStrategists front-ran corporate bitcoin what-abouters at the firm's detail-heavy annual conference.
CEO Stevens said NYDIG's institutional order books are looking bullish for the year.
Bitcoin is being hoovered up faster than it's mined, as Guggenheim predicts increased institutional inflows and Ruffer takes profits.
MicroStrategy now holds 71,079 BTC.
The business intelligence company already has 70,784 bitcoins.
"Not owning any bitcoin has been a massive mistake, and we expect that will continue to be true," the famed value investor's son wrote to clients.
CEO Michael Saylor bought the coins for an average price of $31,808.
Morgan Stanley now owns 792,627 shares in the company best known for using its treasury funds to load up on bitcoin.
Looking back on the year in bitcoin and crypto, with rhymes.