Tezos' branding will be displayed on the race suits of McLaren's Formula 1 and IndyCar drivers.
The McLaren token will be issued in the coming months on Bitci.com's native blockchain.
Bitcoin classifieds site Eggify now offers a number of exotic vehicles from McLaren and Lamborghini dealerships in California.
BTC China is now accepting customer deposits via its corporate bank account, plus offering small prizes to its customers.