Gemini, the cryptocurrency exchange founded by Tyler and Cameron Winklevoss twins, will be sponsoring the 2021 Boat Race between Oxford and Cambridge Universities.
- The crypto exchange and custodian, has been named Principal Partner for the race taking place on the River Great Ouse at Ely on April 4.
- COVID-19 restrictions have forced the event to move away from the River Thames for the first time since 1944.
- The 192-year-old event is one of the world's most famous amateur sporting occasions, with 2021 marking its 166th men's race and 75th women's race.
- The Winklevoss twins, who founded Gemini in 2014, rowed for the U.S. team at the 2008 Beijing Olympics and appeared for Oxford at the Boat Race in 2010.
- The "Gemini Boat Race" will be among the most high-profile partnerships between a crypto company and U.K. sport.
- Crypto-friendly investment platform eToro has sponsored an array of Premier League soccer teams since 2018, while Watford F.C. brandished the bitcoin sign on their shirts in 2019-20 owing to their partnership with Sportsbet.io
Disclosure
The leader in blockchain news, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.