The McLaren token will be issued in the coming months on Bitci.com's native blockchain.
The trading platform has inked a deal with the racing team of British luxury car manufacturer Aston Martin.
Crowdfunding platform CryptoMex launches a historic campaign to promote bitcoin and pave new avenues to sports sponsorship.
Diamond Circle will put bitcoin and company logos on the helmet of one Isle of Man TT motorcycle racer.
After a successful dogecoin fundraising campaign, Josh Wise's completed Ford is a great ad for the cryptocurrency.