The tie-up puts everything from ticketing to merchandise on the table for NFTs from the multinational suds conglomerate.
The program has been developed in partnership with Victoria Bitter, retailer Diamond Energy and blockchain startup Power Ledger.
The parent company of beer maker Anheuser-Busch has taken part in a blockchain pilot in a bid to test the tech for global shipping uses.
The online alcohol platform has become probably the first such company to accept bitcoin for its products.
Fancy spending your bitcoins on a beverage or two? We list six places you can do just that.
Cambridge Pubs are leading the way in offering bitcoin transactions for real world items.