Oscar Mayer Auctions Off Single Pack of ‘Hot Doge Wieners’ Worth 10,000 Dogecoins

Oscar Mayer, a unit of food giant Kraft Heinz, finally got around to issuing a product that takes advantage of this year’s massive dogecoin hype.  

• The longtime hot dog maker has put a limited-edition pack of “Hot Doge Wieners” that “comes with the cash value of…10,000 Dogecoins” for sale on eBay. 
• The company said in a tweet Wednesday that it was only making one pack of the special wieners. 
• Bidding had reached $3,450 by late Wednesday but ended abruptly before publication. The auction was set to end on Aug. 7 at 7 p.m. UTC. In a subsequent tweet on Wednesday, Oscar Mayer wrote that "You guys really took this to the moon...the link is down but will be up soon!"
• At current prices, 10,000 dogecoins would be worth about $2,000. 
• It was unclear how the dogecoins would be transferred to the winning bidder.   
• Earlier this year, smoked meat vendor Slim Jim, a unit of Conagra Brands, saw significant increases in customer interactions after embarking on a dogecoin-focused marketing strategy that also helped boost the price of the cryptocurrency.

UPDATE (August 5, 14:28 UTC): Updated with information about the auction in third bullet point.