Kings of Leon to Release New Album as NFT With Tokenized Tickets for Superfans

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3 March 2021

Kings of Leon will release their new album as a non-fungible token (NFT), becoming the first rock band to do so.

  • In addition to conventional release on services like Spotify, Apple Music and Amazon, the album will be released in NFT form on Yellowheart, a blockchain-based music platform, Rolling Stone reported Wednesday.
  • The new album, "When You See Yourself," will be delivered as three different types of tokens: the first a special album package, the second offering live show perks and the third containing exclusive audiovisual art.
  • Albums put out as NFTs have generally been the realm of DJs like 3LAU and have seen prior releases, but the Kings of Leon are first to launch a new album in the blockchain-based format.
  • Yellowheart is also minting 18 "golden tickets" that unlock actual front-row concert tickets at every Kings of Leon tour for life as part of the NFT release.
  • The band will auction six of these, with the remaining 12 to be vaulted, much like rare pieces of art
  • “Each one of those is a unique NFT with the most incredible Kings of Leon art you’ve ever seen,” Yellowheart CEO Josh Katz said.

See also: DJ 3LAU to Auction Full Album Tokenized on Ethereum Blockchain

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